Marketing Content & Campaign Manager - Edinburgh Head Office with hybrid working

CHASE finds brilliant people to work for UK-based life sciences organisations. We've got an enviable reputation built over 25 years.

Are you a dynamic and creative marketer with a passion for crafting compelling content that drives results? We're looking for a talented Marketing Content & Campaign Manager to join our team and play a pivotal role in shaping our brand's voice and expanding our reach. If you have a knack for storytelling, a strategic mindset, and a drive to excel in a friendly, fast-paced environment, this could be the perfect opportunity for you.

In this role, you'll be at the forefront of our marketing efforts, developing and executing a comprehensive content marketing strategy that resonates with our target audience and amplifies our brand's presence across multiple channels. From crafting engaging blog posts and whitepapers to leading integrated marketing campaigns, you'll have the chance to make a real impact and contribute to our growth.

We're seeking someone with at least 1-2 years of experience in a similar role, who is proficient in planning and optimising multichannel B2B campaigns in Hubspot, and has a strong understanding of content creation, SEO, and social media strategies. If you're ready to take your career to the next level and work in an innovative and supportive environment, apply today or reach out to CHASE for a confidential discussion.

Key responsibilities will include:

• Develop and execute a comprehensive content marketing strategy
• Define key messaging pillars and content themes to drive brand awareness
• Create and curate high-quality and engaging content assets, including copy preparation, for website pages, blog posts, whitepapers, case studies, videos, infographics and social media
• Lead the planning, execution, and optimisation of integrated marketing campaigns across multiple channels, including web, email, social media, paid advertising and events
• Collaborate with marketing team colleagues and cross-functional teams to develop campaign briefs, creative assets, and messaging strategies that align with campaign objectives and target audience segments
• Develop and implement lead generation strategies to drive leads and pipeline growth
• Monitor campaign performance in real-time, analyse results, and identify opportunities for optimisation and improvement
• Provide regular reports and insights to senior leadership on campaign performance and ROI
• Management of Social Media Lead

Qualifications and experience required:

• Proficiency in planning, executing and optimising multichannel B2B campaigns in Hubspot to generate and nurture leads
• Strong writing and creative skills to develop engaging and relevant content such as articles, blog posts, whitepapers, case studies, video scripts and social media posts
• Ability to coordinate, automate and track campaigns across channels
• Ability to optimise content for search engine optimisation
• Competent in analysing campaign performance metrics and using insights to enhance future campaigns and content delivery
• Strong understanding of LinkedIn and other social media platforms with ideas on how to engage our audiences to attract new clients and candidates
• An understanding of the life sciences industry and ABPI Code is a distinct advantage
• Excellent interpersonal skills, able to collaborate with colleagues across functions to gather and steer relevant information for content

The position will also come with a highly competitive package with excellent incentives and benefits.

For more details on this opportunity please apply online or CHASE for a confidential discussion on 0131 553 6644.

Reference number: 33860